In the digital age, having an online presence is of extreme importance. Nowadays, most people go to Google before making any purchasing decisions and research the different companies that have what they need. To gain new clients for your funeral home, you need to take into consideration Google ads. Additionally, putting your business out there allows you to point out your services to future clients and go against your competitors.
Google ads allow you to pay for your page to show up further up in someone’s search. However, this depends on the keywords that the potential client uses and how you set up your campaigns. The great thing about Google ads is that you only pay for them when someone clicks on them. Additionally, the more clicks your ad gets, Google will reward with a better position on the search page and better pricing.
Setting up Google Ads
When setting up your Google ads, you will create campaigns that can run ad groups. These ad groups allow you to insert keywords and links to a specific page of your website. Additionally, each campaign allows you to set a radius. This means that only people in that radius who are searching for those specific keywords will see your ad. All of this is to make sure that you are paying for clicks that will get you conversions. Additionally, you can add negative keywords. If someone searches for a negative keyword, they will not see your ad.
Overall, digital marketing can seem overwhelming. However, if you take each aspect of it, step by step, it won’t be as daring. While you may not be ready to have a social media presence, Google ads will get your foot on the door when getting your funeral home out into the digital world. Additionally, setting up campaigns and ad groups is fairly simple and easy to handle.
If you own a funeral home and you need help getting your digital marketing figured out, FuneralClicks.com can help you out. Your Social Strategy’s brand new marketing package can find the best solutions for your funeral home. We offer social media marketing, SEO, Google ad management, review management services, content marketing services, website design and development, and logo design, with traditional print marketing as well. If you are interested and want to learn more about our services, feel free to contact us.