The funeral industry has seen many funeral home business owners not knowing how to optimize their funeral homes website and make them stand out in search engines. It does not help that search engines are constantly evolving and that the competition can truly be restless. Keep reading as our team at FuneralClicks give you 4 SEO tricks for funeral home websites.
Understand Your Customers
There is nothing more off-putting than a generic funeral home website. Putting yourself in the shoes of your customers means that you can use SEO tools like Google Keyword Planner, Moz, or Semrush to figure out which words are more frequently used and how they rank.
Cut out the Fluff
Your customers will certainly not appreciate a lack of information. Give your customers all the necessary information they require to understand your services. Make content that stands out with keywords. Make sure it is also informational and answers and anticipates your customers’ questions.
Pinpoint Your Website
It helps to get your website listed on a national or regional or local directory website making it easier for your customers to find you. It is likelier that your result will pop out to those that live in your area. Another tip is to regularly update your Google My Business Listing information.
Make it Run Fast
Make sure that you get the speed of your website in order. You can do this by removing any large images avoid link errors and avoiding making complex pages that take too long to load. Your website should be easy to enter so that your customers do not bounce back to your competition.
SEO for your funeral home business may sound like a complicated thing but with these simple strategies and the help from our team at FuneralClicks you can be sure that your Funeral Home website will get you increased traffic in no time.