It is certainly not easy to develop a marketing strategy for a funeral home, but rest assured, it is entirely possible and not that hard at all. Our team at FuneralClicks has decided to give you a few tips and tricks on how to do 6 types of digital marketing for growing your funeral home business.
New SEO Analytics
If you are a beginner at SEO, use Google Analytics to see what works on your website and what does not. You will be able to see where the traffic is coming from and how much of it you are getting each day. Google truly made its Analytics software easy to understand so it will always come in handy when developing your business.
Make Sure That Your Website Works
A smooth-running website with pages that load within less than three seconds will guarantee that your potential customers will not bounce back to Google searches.
Content marketing is a broad term that applies to anything from blog posts to regular social media posts – anything that can draw attention to your website and products, or services can also generate potential customers.
For example, articles in which you answer questions or give advice are always a sure bet so start writing.
Platforms like Facebook allow you to target certain demographics or age groups which means that you can market pre-planned packages to certain age groups.
You are most likely targeting the baby boomer generation and that generation might prefer using emails rather than social media so do not hesitate to do an email campaign with informative engaging content.
Follow the Trends
Do not hesitate to research your competition, remember they can be your competition while also being your mentors. You can learn much about what is relevant and about things that you might have missed in your marketing strategy.
These are just some of the many tips and tricks that you can use to develop your digital marketing strategy and while all of them will achieve results, some of them might be more appropriate to your business depending on your circumstances. In any case, we hope you found our tips useful and that you will use them to improve your marketing strategy. If you need further help, contact our team at FuneralClicks today.