The Google Business Profile is a listing service. Any company owner can add or take over a listing for their company. A profile allows a company to increase its online visibility, get more customer reviews, and get more clicks from Google Maps.
Your website isn’t the only thing that needs constant maintenance and tweaking; Google Business Profile management is just as important. Are you using this? Make these three changes immediately:
1. Review All Your NAP Information
The “Info tab” is the first place to go. You can find the relevant NAP details under the “Info” tab.
The first step is to check your company name.
If any of these are false, it could be time to rebrand your company.
Second, double-check your address.
The last step is to double-check your phone number.
2. Update Your Business Category and Description
You’ll find the description area for your company at the very end of the Info tab.
3. Always Respond To Your Customer Reviews
Customer feedback is gathered and displayed in your business profile. To read through all of the comments left about your company, click on the “Reviews” link. Your reviews will initially be presented in reverse chronological order. Selecting the “Haven’t Replied” option will reveal which ratings have not been addressed.
You can use this page to respond to each review individually. Include both positive and negative feedback. Make sure to mention the reviewer specifically in your responses. In addition, use the appropriate keywords where you can. You’ll have a better chance of being found for a specific search term if you use that term multiple times in your profile.
If you need any help with your Google profile, don’t hesitate to contact us, and one of our team members will call you shortly to discuss your requirements.
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