When you run a funeral home, how often do you sit and question whether or not your website is bringing in business? However, you may also feel uncomfortable or even frustrated by the thought of dealing with marketing metrics. You’ve found the right place if you’re not particularly interested in social media metrics but would like to know how people respond to your funeral home’s webpage.
Social Media Metrics That Matter
Those that engage in social media marketing have likely pondered this subject. How can a business determine if its social media strategy enables it to achieve its objectives? The simple answer is social media metrics. Numerous social media platforms present a wealth of data on how people discover and engage with your company. The following are the five most important metrics to evaluate the success of your funeral home’s social media platforms.
1. Number Of Visitors
Just how many people are checking out your website? It’s fantastic if your site receives consistent visitors via your social media pages. It’s an encouraging sign that people find your content interesting enough to visit.
2. Bounce Rate
This occurs when someone visits your site but does not explore it further. That person probably did not find the information they were searching for, so they left and went to a competitor’s site. If your funeral home webpage has a high bounce rate, it would be helpful to learn more about the paths like social media channels taken by visitors after they leave the site.
3. Average Time On Page
If a visitor stays on your page for an extended period, it’s a good sign that they found what they were looking for there. This metric shows that visitors to your funeral home webpage are interested in the content you’re providing them. Sufficiently interesting that viewers won’t immediately leave the page. In addition, you will need to track your social media referrals to determine if your social media following is converting.
4. Activities Per Tribute Or Obituary
It reveals the typical responses to a tribute or obituary posted on your social media pages, such as condolences, stories, pictures, gifts, etc. This is a metric that is indeed only used in the funeral industry. The more people interact with your pages on average per homage or obit, the more meaningful your website will be to your community and others who care About Your Family.
5. Cost-Per-Click Is One Of The Important Social Media Metrics
Cost-per-click is the price you pay for every click on your ads. If your cost-per-click is significant yet your traffic is not converting, you will likely need to change your social media marketing plan.