1. Make Social Media A Priority
Without social media, no marketing effort is complete. Facebook, Twitter, and LinkedIn are all wonderful free or low-cost — depending on whether you decide on paid advertising — ways to spread the word about your business and connect with interested consumers who may be more receptive to giving your product a try.
2. Before Everything Else, Develop Your Market
It’s never a good idea to start by selling your items directly to end consumers before launching a full-fledged marketing effort. These early adopters may provide vital input on your packaging and product, which you can include in your strategy. You may want to start by creating product listings on a site like eBay or by reaching out to colleagues, neighbours, and acquaintances, as well as the local community.
3. Create A Crowdsourcing Campaign
Crowdfunding has grown in popularity in recent years. While it is frequently used to fund projects from the outset, you may also use it to accelerate product development further. While this may not be the best course of action for your industry, it is nevertheless worth examining as a possibility because your company may enjoy some incredible rewards as a consequence.
4. Distribute Freebies Such As Product Samples.
The purchasing decision is one of the most difficult challenges to overcome with new customers. People are sometimes apprehensive about buying new products, but by providing a limited quantity of your goods as freebies or as incentives for a larger purchase, you increase exposure to the product and, consequently, its future marketing.
In addition to all these efforts, you can also:
5. Launch an affiliate program
6. Provide free webinars
7. Engage in content marketing
8. Create an email list