About Mike Hepburn
An advantage that we feel we have over any other Digital Marketing Agency offering services to Funeral Homes, is the experience that Mike Hepburn has with the profession. He has over 29 years of experience working in, and around the funeral profession.
It all started in 1992, at his family’s funeral home located in Gananoque, Ontario, Canada. It was a small Funeral Home run by his brother-in-law. Mike was commissioned to do many tasks around the funeral home including:
This continued until 1998 when FrontRunner Professional (FRP) was founded by Mike and his brother-in-law. FRP offered websites to funeral homes at a time that many funeral homeowners/managers didn’t believe they needed a website. Mike was the lead on sales and customer relations and connected with a great deal of individuals who were funeral homeowners/managers to funeral profession suppliers. FRP continued to grow very rapidly, mainly through their partnership with Matthews International. Before long, FRP had over 20 full-time employees with a few of them being family members of Mike’s.
After leaving FRP in 2013, FuneralTech was born. With all of the relationships created over the years, it didn’t take long for FuneralTech to become very successful in offering Funeral Home Management Software and Funeral Home websites. In 2016. Mike made a decision to sell his interest in FuneralTech and start his own Digital Marketing Company called YourSocialStrategy.com when he saw the immense need for an affordable option for small to medium businesses in the digital marketing realm.
For the past 5 years, Mike, Shelby Stone (former Project Manager at FrontRunner & FuneralTech), and his team have been focused on building a client base that includes many Funeral Homes along with local businesses in and around Kingston, Ontario, Canada.