Paying Attention To Keyword Density Is Important
Having any level of search engine optimization (SEO) success without emphasizing keywords is exceptionally challenging. You need to sprinkle relevant keywords throughout your content and title tags to get to the top of search engine results pages. But to boost traffic, many website owners inappropriately embed keywords in excess.
What Is Keyword Density?
In SEO, keyword density means the total number of times a specific phrase/word appears in your content. This density is calculated easily – by dividing the frequency of that phrase/word by the total word count on the web page. Keyword density matters because it tells search engines whether you’re manipulating rankings using keyword stuffing.
What Is The Ideal Keyword Density For SEO?
People that work in search engine optimization will likely have warned you not to overuse keywords. No hard and fast guidelines exist, however, for how many times you must use a term before it is considered spamming. One or two times every 100 words is an excellent ratio for using keywords. A keyword density of 1% – 2% is considered suitable for web content.
Understanding What Optimal Keyword Density Is
As long as the percentage of keywords is healthy, you don’t need to follow a firm keyword density count. Opinions vary regarding the ideal number of times a term should be used. From 5% to 8% is the range for some, while others advocate 0.5–2.5%. According to the vast majority of specialists, it should be less than 3 percent. As mentioned, including the keyword no less than twice for every 100 words used to describe the content is recommended.
It is common knowledge among SEO providers that using relevant keywords in online content improves its visibility and performance in search engine results. When this occurs, it’s called “keyword stuffing,” and it’s not good. Although it may appear to be a good idea at the time, using a black hat SEO tactic like this will get you banned from Google’s search results. If you do this, you risk having your site removed from their search engine and facing fines for violating their quality criteria.
Keyword density best practices include:
Think about Your Audiences
Add Keywords in the Right Places
Create Quality Content
Avoid Keyword Stuffing
When it comes to search engine optimization, keyword density is crucial. However, it would be best to strike a balance between too few keywords and too many. Using search engine optimization (SEO) services is one way to keep the two halves of your content from clashing. It would be best if you had the assistance of competent and qualified digital marketers to get your desired keyword density and higher search engine ranking.
Work With Skilled SEO Experts
We work closely with our clients and understand their objectives and marketing goals before planning the best SEO and keyword density strategies. For more information, please call FuneralClicks at 1.888.356.0380.
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