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SEO Terminology Explained

Written by Mike Hepburn | March 31, 2022

Many concepts and words may sound almost foreign to those unfamiliar with SEO (search engine optimization). However, expert online marketers understand the criticality of SEO in their digital marketing plan. While this strategy takes longer than many paid techniques, it produces substantial and lasting outcomes over time.

Some SEO Terminology to Understand

This also highlights the need for business owners to be more knowledgeable of the technical language and terminology associated with SEO. Here is a list of some of the most often used SEO phrases, as determined by the specialists at FuneralClicks. You may encounter these terms while interacting with industry professionals:

  • Keywords – These are the phrases that people type into the search bar of a search engine while seeking specific items or services.

  • Landing pages – These are the sites that people arrive at after clicking on a link in the SERP (Search Engine Results Page).

  • Algorithms – These are computer algorithms that search engines employ to determine which pages are related to particular search queries.

  • Affiliate Sites – These websites promote items or services sold by other sites or businesses. They perform this service in return for a charge or commission.

  • CMS – (Content Management System) This is the website’s back-end system used to produce and edit the material appearing on the site. While a webmaster often handles a CMS, a business owner through their login may also access it.

  • Bounce Rate – The percentage of visitors who view your site and then exit without seeing any other pages or obtaining any information from it.

  • Backlinks – These links point to your website from other web pages or websites.

  • CTA – This abbreviation stands for Call to Action. The words show up on a website to urge online consumers to request further information about a company’s services and goods.

  • Direct Traffic – Traffic that arrives on your website as a result of users clicking on direct links.

  • Duplicate Content— The identical piece of content that appears on various websites, including yours, may result in Google penalizing you.

  • Infographics — Visual representations of data in an easy-to-read style. Typically, these are put on websites or blogs.

  • Blogs – These are posts that give information on a product or service. They may be published on a business’s website or social media profiles.

  • Google Analytics – It is a Google analytical tool that webmasters use to track and evaluate website traffic. It enables them to understand the consumer better, allowing you to tailor your material to their specific needs.

There are many more SEO terms that professionals in the field use. However, these are the most often used. For further information on what search engine optimization is and how it works, contact FuneralClicks today and one of our experts will discuss your requirements and help you with the best solutions.