Skip to main content
Why You Should Avoid Blackhat Strategies

5 Key KPI’s To Monitor For SEO

As SEO has progressed over the years, so have the metrics used to evaluate its success. The success of any Search Engine Optimization (SEO) effort can only be gauged by tracking its progress, which is why you need to keep an eye on 5 Key KPI’s.

5 Key KPI’s To Monitor For SEO

Key Performance Indicators, or KPIs, are metrics used to evaluate SEO success. These are quantifiable values that can be ascribed to a campaign or advertising channel in order to assess the degree to which it was successful. At Funeral Clicks, we’ve identified 5 Key KPI’s for search engine optimization:

1. Page Speed

Page speed is now critical in search engine optimization (SEO) and will continue to grow in importance. This is due to Google’s preference for rewarding sites that are fast, effective, and user-friendly. Remember that anyone who visits your site is merely a Google referral. Visitors to your website are, first and foremost, their target audience.

Furthermore, a relatively high conversion rate is the direct result of improved user experience for site visitors as a result of faster page loads and easier navigation. After all, if the page takes too long to load, users are more likely to click on a different result in the SERP. Simply put, page load times play a significant role in search engine rankings. That is why measuring and monitoring your page load time is such an important SEO KPI: it directly impacts your site’s success.

2. Indexed Pages

Many people believe that if they submit a page to Google, it will be immediately indexed. That is not at all the case. When you ask Google to index a page, they consider it a recommendation. This does not guarantee that Google will ever index the page.

The number of indexed pages is an important SEO KPI because it indicates the number of potential opportunities you are missing out on. Even more so if the unindexed pages are critical to your website’s overall success.

3. Bounce rate

When assessing an SEO strategy’s effectiveness, a website’s bounce rate is frequently overlooked as a metric. The “bounce rate” is the percentage of site visitors who only view one page before leaving. This SEO KPI is critical to track because it demonstrates how visitors interact with your site from the moment they click your link until they leave.

If visitors constantly leave your landing page, you know something is wrong. Make sure your service’s details are clear and easy to read. The next step is to evaluate the content and design of your website.

4. Conversion rate

To elaborate, it doesn’t matter how many people visit your site every day from search engines like Google if none of them convert into paying customers. Since this is the case, monitoring your conversion rate is an essential SEO KPI. To answer these questions from the customer’s point of view, you should first find the pages with the lowest conversion rates.

  • Is it simple for visitors to navigate your site?

  • To what extent do you employ direct calls to action?

  • Does your webpage load quickly enough?

  • Is your website mobile-friendly?

If any of these questions elicited a “no,” it’s time to take a hard look at your webpage content and search engine optimization strategy and see what needs to change.

5. Web Ranking

Increasing the visibility of your website in search results is a critical component of any successful SEO campaign. Since Google changed its search engine results pages, organic search ranking has become an essential metric for search engine optimization.

Since Google has made so many changes to its algorithm, the quality of your writing is more crucial than ever. If you want to rank higher in search results, create content that directly addresses your users’ questions rather than content that includes specific keywords. The emphasis has shifted heavily toward the user’s goals and marketing with that goal in mind.

If you need any more information on using these 5 Key KPI’s to monitor for SEO or any of our additional services, feel free to contact our Funeral Clicks team at 1-888-356-0380 or via this form.