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6 Ways To Get The Most Out Of Google Search Ads

Google Search Ads can be a highly effective tool for businesses looking to increase their online visibility and drive more targeted website traffic. However, it’s crucial to employ the right strategies to get the most out of Google Search Ads. At Funeral Clicks, we work with clients to offer more than 6 ways to get the most out of Google search ads.

6 Ways To Get The Most Out Of Google Search Ads

Here are a few practical ways to achieve better results with your Google Search Ads campaign:

1. Comprehensive Keyword Research

A successful Google Search Ads campaign begins with comprehensive keyword research. Understanding the keywords and phrases your target audience uses to search for your products or services. Here’s how to make the most of your keyword research:

  • Use Google’s Keyword Planner tool to identify relevant keywords and assess their search volumes

  • Focus on both short-tail and long-tail keywords to capture a broader range of search queries

  • Consider the intent behind the keywords to ensure your ads match the user’s search intent

2. Create High-Quality Ad Copy

Compelling ad copy is critical to attracting clicks and driving conversions. When crafting your ad copy:

  • Write concise and relevant headlines that include keywords

  • Highlight USPs or benefits of your product or service

  • Include a noticeable call to action (CTA) that informs users what to do next

  • Use ad extensions to provide additional information, such as location, phone number, or site links

3. Implement Effective Ad Extensions

Ad extensions are powerful tools that enhance the visibility and appeal of your ads. They provide additional information to potential customers and can increase the click-through rate (CTR). Consider using various ad extensions, including:

  • Sitelink extensions – Link to specific pages on your website

  • Callout extensions – Highlight key benefits or features

  • Location extensions – Display your physical address to attract local customers

  • Structured snippet extensions- Showcase product or service categories

4. Optimize Landing Pages

A well-optimized landing page is vital for converting clicks into leads/sales. To make the most of your landing pages:

5. Bid Management and Budget Control

Effective bid management and budget control are essential for maximizing your Google Search Ads campaign. Consider the following strategies:

  • Use automated bidding options, like Target CPA/Target ROAS, to optimize for set goals

  • Set a daily budget that aligns with your overall advertising objectives and financial constraints

  • Monitor and adjust bids based on ad performance and budget availability

  • Implement ad schedule adjustments to allocate budget to peak times of user activity

6. Continuous Monitoring and A/B Testing

It’s also crucial to monitor and refine your strategy continuously to ensure the long-term success of your Google Search Ads campaign. You can make the most of you’re a/B testing and monitoring by:

  • Regularly review key performance metrics, such as CTR, conversion rate, and cost per conversion

  • Identify underperforming ads, keywords, or landing pages, and make necessary improvements

  • Conduct A/B testing to compare different ad variations and determine which elements drive better results

  • Keep an eye on your competitors and adjust your strategy accordingly

With the right strategies in place, your Google Search Ads can increase visibility, higher conversions, and a stronger online presence for your business. For more information on 6 ways to get the most out of Google search ads, call Funeral Clicks’ SEO Agency at 1-888-356-0380 or write to us through this contact form.