Small companies that want to expand their customer base and increase their profits swiftly should focus on advertising to raise brand recognition among a wider audience. Advertising may be costly, and there are several aspects to consider. Are you marketing to the correct people? And how well is the ad being run? Is this the best marketing strategy for your company? It’s much more difficult for small enterprises to succeed against giant corporations with deeper pockets.
Cost-Effective Digital Advertising Techniques
If you’re unsure which ads work best for you, you’re at the right place. The FuneralClicks team has put together this information on how to create effective advertising campaigns on a modest budget:
1. Google Search Ads
Google has many different advertising streams, but this option is effective and affordable. These adverts display in Google SERPs and allow you to purchase your way to the top of a keyword search without having to use any SEO tactics because you can:
- Reach audiences with high intent
- Target location-specific markets
- Target multiple markets with the same product
2. Facebook Ads
For small business owners, Facebook is among the best channels for advertising. With over 2.85 billion monthly active members, it is the world’s most popular social network. Furthermore, all these active users visit the site an average of eight times every day. The best part is that you can tailor your Facebook advertising to a particular audience.
3. Amazon Sponsored Products
Like the internet giant Google, Amazon has various advertising options, and it now holds third place in the ad selling space in the United States after Google and Facebook. Manual keywords (words users input in the search box) and automated keyword targeting (Amazon’s algorithms pick keywords for your campaign) drive sponsored product advertising. If you sell products, advertising on Amazon is a must as you can target over 100 million consumers that subscribe to Amazon Prime.
4. Google Maps PPC Ads
If you have a location-centric local business, Google Maps marketing may be perfect for you. Google Maps marketing is the process of using Google Maps to bring in more customers to your door. With over one billion people using Google Maps, there’s a good chance that your customers are using it, too. There are other reasons Google Maps Ads may be the right option for your business, such as:
- Consumers perform local searches in 84 percent of cases.
- Within the next 24 hours, 75% of people who search for a product/service/ local place are likely to walk into a store.
- 28% of these online searches result in a purchase